EDUCATION
BA in Mass Communication emphasis in Public Relations with minor in Spanish, May 2010
Sam Houston State University, Huntsville, TX
COURSEWORK
• Principles of Public Relations
• Communication Research Methods
• Principles of Marketing
• Media Law & Ethics
• Politics & the Media
• Campaigns & Promotions for Public Relations & Advertising
• Directed Study: Underwriting Development for KSHU-FM 90.5
SKILLS
• Event coordination
• Skilled writer and effective in designing strategic communication plans
• Proficient in speaking and writing Spanish
• Tech savvy, resourceful, social media capable
• Desktop publishing capabilities in Adobe Photoshop, Adobe InDesign
• Experience in creating media kits, announcements, flyers, brochures, logos
• Knowledgeable and capable of using Microsoft Word, PowerPoint, Excel, Publisher
• Crisis management
• Novice photography skills
EXPERIENCE
The Brickman Group, South TX Region (September 2012 - Present)
Regional Recruiter & Internal Communications Administrator
Hallaron Media, The Woodlands, TX (September 2011 - September 2012)
Social Media Manager
• Create effective communication and implementation of social media tactics and strategies
• Create meaningful and valuable online presences for multiple clients from non-profit, oil & gas, engineering, health care, real estate, sports and restaurant industries
• Effectively drive brand awareness, engagement and traffic to social media pages.
• Continuously monitor and manage social channels for clients
LCI Insulation & Roofing, Conroe, TX (January 2008 - November 2011)
Personal Assistant/Administrative Assistant
• Designed company logo and business cards
• Carry out general clerical duties and maintained daily book keeping
• Managed client accounts
• Generated profit margin spreadsheets
• Effectively handled relations with vendors and clients and their demands
• Assisted with finances
• Wrote client revival letters and letters of interest to potential clients to generate new business
• Created client contact list and update it when needed
• Created and maintained company website
KSHU-FM 90.5 The Kat, Huntsville, TX (August 2007 - May 2010)
Operations Director, (January 2010 - May 2010)
• Ensured radio station operated properly
• Managed and stayed in constant communication with a staff of over 50 students
• Trained disc-jockey staff on on-air etiquette, radio station rules, and board operations
• Organized station's music format and programming schedule
• Structured all station activities and events
Underwriting Director, (January 2010 - May 2010)
• Developed KSHU's underwriting program as part as a directed study course
• Created media kit to present to prospective clients
• Prepared contracts and maintained paperwork and records
• Researched and built relationships with potential clients
• Worked with production and traffic staff to ensure clients' objectives were met
Promotions Coordinator, (August 2009 - May 2010)
• Innovated promotions sector to campus radio station to maximize publicity and listenership
• Organized events on and off campus
• Served as a liaison between other university and community organizations to increase station's participation in events and activities
• Assigned duties and supervised staff volunteers at events from set up to tear down
• Generated funds by creating networking relationships with local donors to provide station with promotional materials
• Organized brainstorming sessions to generate fund-raising ideas
• Revamped station logo
• Handled listener giveaways
• Created and maintained radio station's Facebook and Twitter pages
On-Air Talent, (August 2007 - May 2010)
• Produced and formatted a weekly college radio show
• Updated listeners with latest music news, CD releases, and upcoming concerts
• Created and maintained show's Facebook and Twitter pages
Clear Channel Radio, Houston, TX (June 2009 - August 2009)
Advertising Sales Intern
• Participated in the sales cycle of radio advertising from prospecting to closing by shadowing Account Executives
• Assisted and shadowed administrative assistants, traffic managers, promotion directors, research directors, and production members
• Wrote commercial scripts
• Assisted in building presentations for clients
• Generated leads by cold calling
Cable Channel 7 News, Huntsville, TX (August 2007 - May 2009)
Crew Member
• Carried out several crew duties for different member positions to execute a live local newscast 3 days a week
• Gained experience in audio operations, floor directing, and camera operations
• Trained students in audio operations
Cable Channel 7 News en Español, Huntsville, TX (August 2007- May 2009)
Translator, Crew Member
• Translated English news stories into Spanish
• Created voice-overs for package stories
• Audio operations, floor directing, and camera operations
HONORS & ACTIVITIES
• Public Relations Student Society of America
• International Hispanic Association
• Received "Best Radio Duo" Award in Spring 2009
• Voted "Best Crew Member" at Channel 7 in 2008
COMMUNITY SERVICE
• PRSA Houston Excalibur Awards Volunteer - June 2012
• Sam Houston State University Relay for Life - Spring 2008, 2009, 2010
• Walker County Relay for Life - Spring 2008
BA in Mass Communication emphasis in Public Relations with minor in Spanish, May 2010
Sam Houston State University, Huntsville, TX
COURSEWORK
• Principles of Public Relations
• Communication Research Methods
• Principles of Marketing
• Media Law & Ethics
• Politics & the Media
• Campaigns & Promotions for Public Relations & Advertising
• Directed Study: Underwriting Development for KSHU-FM 90.5
SKILLS
• Event coordination
• Skilled writer and effective in designing strategic communication plans
• Proficient in speaking and writing Spanish
• Tech savvy, resourceful, social media capable
• Desktop publishing capabilities in Adobe Photoshop, Adobe InDesign
• Experience in creating media kits, announcements, flyers, brochures, logos
• Knowledgeable and capable of using Microsoft Word, PowerPoint, Excel, Publisher
• Crisis management
• Novice photography skills
EXPERIENCE
The Brickman Group, South TX Region (September 2012 - Present)
Regional Recruiter & Internal Communications Administrator
Hallaron Media, The Woodlands, TX (September 2011 - September 2012)
Social Media Manager
• Create effective communication and implementation of social media tactics and strategies
• Create meaningful and valuable online presences for multiple clients from non-profit, oil & gas, engineering, health care, real estate, sports and restaurant industries
• Effectively drive brand awareness, engagement and traffic to social media pages.
• Continuously monitor and manage social channels for clients
LCI Insulation & Roofing, Conroe, TX (January 2008 - November 2011)
Personal Assistant/Administrative Assistant
• Designed company logo and business cards
• Carry out general clerical duties and maintained daily book keeping
• Managed client accounts
• Generated profit margin spreadsheets
• Effectively handled relations with vendors and clients and their demands
• Assisted with finances
• Wrote client revival letters and letters of interest to potential clients to generate new business
• Created client contact list and update it when needed
• Created and maintained company website
KSHU-FM 90.5 The Kat, Huntsville, TX (August 2007 - May 2010)
Operations Director, (January 2010 - May 2010)
• Ensured radio station operated properly
• Managed and stayed in constant communication with a staff of over 50 students
• Trained disc-jockey staff on on-air etiquette, radio station rules, and board operations
• Organized station's music format and programming schedule
• Structured all station activities and events
Underwriting Director, (January 2010 - May 2010)
• Developed KSHU's underwriting program as part as a directed study course
• Created media kit to present to prospective clients
• Prepared contracts and maintained paperwork and records
• Researched and built relationships with potential clients
• Worked with production and traffic staff to ensure clients' objectives were met
Promotions Coordinator, (August 2009 - May 2010)
• Innovated promotions sector to campus radio station to maximize publicity and listenership
• Organized events on and off campus
• Served as a liaison between other university and community organizations to increase station's participation in events and activities
• Assigned duties and supervised staff volunteers at events from set up to tear down
• Generated funds by creating networking relationships with local donors to provide station with promotional materials
• Organized brainstorming sessions to generate fund-raising ideas
• Revamped station logo
• Handled listener giveaways
• Created and maintained radio station's Facebook and Twitter pages
On-Air Talent, (August 2007 - May 2010)
• Produced and formatted a weekly college radio show
• Updated listeners with latest music news, CD releases, and upcoming concerts
• Created and maintained show's Facebook and Twitter pages
Clear Channel Radio, Houston, TX (June 2009 - August 2009)
Advertising Sales Intern
• Participated in the sales cycle of radio advertising from prospecting to closing by shadowing Account Executives
• Assisted and shadowed administrative assistants, traffic managers, promotion directors, research directors, and production members
• Wrote commercial scripts
• Assisted in building presentations for clients
• Generated leads by cold calling
Cable Channel 7 News, Huntsville, TX (August 2007 - May 2009)
Crew Member
• Carried out several crew duties for different member positions to execute a live local newscast 3 days a week
• Gained experience in audio operations, floor directing, and camera operations
• Trained students in audio operations
Cable Channel 7 News en Español, Huntsville, TX (August 2007- May 2009)
Translator, Crew Member
• Translated English news stories into Spanish
• Created voice-overs for package stories
• Audio operations, floor directing, and camera operations
HONORS & ACTIVITIES
• Public Relations Student Society of America
• International Hispanic Association
• Received "Best Radio Duo" Award in Spring 2009
• Voted "Best Crew Member" at Channel 7 in 2008
COMMUNITY SERVICE
• PRSA Houston Excalibur Awards Volunteer - June 2012
• Sam Houston State University Relay for Life - Spring 2008, 2009, 2010
• Walker County Relay for Life - Spring 2008
